The general store, the bakery, the alpaca farm. Real places with real regulars, and websites that were last touched when I was still working the meat counter at the market up the street. Most of them don’t work on a phone, and Google can’t read the hours.
So I built a pipeline: research what people actually love about each business (old Gazette articles, decades of reviews, the owner’s own words), then rebuild the site around that instead of a template. Each owner gets a working preview before anyone talks about money. The price is small-town on purpose: $200 to build, $30 a month to keep it useful.
The first one, the Williamsburg General Store, is in final review with the owner. There’s a fairy door in the wall of that store. That part wasn’t necessary either. They did it anyway.